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Vestibular sensations related to posture (i.e., sitting vs. standing) influence food taste perceptions. Specifically, standing (vs. sitting) postures induce greater physical stress on the body, which in turn decreases sensory sensitivity. As a result, when eating in a standing (vs. sitting) posture, consumers rate the taste of pleasant-tasting foods and beverages as less favorable, the temperature as less intense, and they consume smaller amounts. The effects of posture on taste perception are reversed for unpleasant-tasting foods [1].

Referencias

1. BISWAS, Dipayan; SZOCS, Courtney; ABELL, Annika. Extending the boundaries of sensory marketing and examining the sixth sensory system: Effects of vestibular sensations for sitting versus standing postures on food taste perception. Journal of Consumer Research, 2019, vol. 46, no 4, p. 708-724.